Client Relations & Spokesperson Strategy
Aaron does not prepare clients to simply repeat a message. He helps them understand the strategy behind their story, the audience they are trying to reach, and the confidence to speak in their own voice.
Aaron Welcher and Mitski Avalōx, the lead plaintiff in City of St. George v. Drag Stars.
Helping Clients Tell Their Story
Aaron is especially drawn to working with clients, community members, and organizational leaders who are stepping into the spotlight for the first time.
His work goes far beyond handing someone a set of talking points. Aaron takes time to understand each client’s goals, concerns, lived experience, comfort level, and the stakes of the moment. From there, he helps integrate their needs into a broader communications and press strategy that feels clear, authentic, and grounded in who they are.
That work often includes message development, media training, mock interviews, spokesperson coaching, source preparation, and real-time support before, during, and after public appearances. But the heart of the work is relationship-building: helping clients feel seen, prepared, and protected as they decide how to share their story with the public.
Aaron often serves as a right-hand communications partner for people navigating unfamiliar or high-pressure moments. He helps clients understand what reporters may ask, what audiences need to hear, and how to communicate with confidence without losing their own voice.
His approach is rooted in a simple belief: people do not need to become someone else to tell their story well. They need the right support, the right strategy, and the confidence to understand why their voice matters.